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Shoeshine Johnny
Richard Rost 
          
6 months ago
Are you guys familiar with Shoeshine Johnny?  Now there's a name you probably haven't heard in a while unless you're a fan of Police Squad like I am. Probably one of the best plot devices in any show, ever. He was the guy you went to for two things: a good shoe shine and even better intel.

Sgt. Det. Lt. Frank Drebin would sit down, get his shoes buffed to a mirror shine, slide Johnny a few bucks, and ask, "what do you know about the Henderson case?" Johnny would give him the scoop - quick, accurate, and worth every penny. Then Drebin would leave, and someone else would walk in - maybe a heart surgeon needing help with a tricky procedure or Tommy Lasorda looking for strategy tips. And of course Johnny always knew exactly what to say, for the right price.

This was back before Google. Back when if you needed to know something, you either had to look in an encyclopedia*, take a trip down to the library, ask the right person, or just go on not knowing. Shoeshine Johnny was basically a pre-internet search engine with better customer service and no pop-ups.

Then Google came along. Suddenly you didn't need Johnny. You just had to type a few words into a box and - Boom! - you had pages of information at your fingertips. Sure, you had to dig through a few sketchy links and try to dodge the ads, but the answers were there. The price? Your eyeballs. Google figured out early that the real money wasn't in charging you to search - it was in selling your attention to the highest bidder. Believe me, I tried getting in on that action. Ran ads for years. Never got a decent return. It was like trying to sell hot dogs outside a vegan yoga studio.

Fast forward to 2025. Now we don't even go to Google half the time. We just ask ChatGPT. You toss in a question, and it does all the sorting and sifting for you. It's like having a digital Shoeshine Johnny who doesn't even need a chair. You ask, it answers. Sometimes it's dead-on. Sometimes it's a little confused. But it tries, and it gets better every day. It usually gives you something resembling an accurate answer - sometimes even with a little personality.

It's kind of like the bartender role on Star Trek. You know the type: Guinan, always offering just the right wisdom over a drink, or Quark, handing out advice as long as there's latinum in it for him. For some reason, bartenders always seem to know everything. Except mine. The only advice any bartender ever gave me was, "don't drink the stuff that glows. Last guy woke up in Tampa."

ChatGPT is still in its growing phase. They're still figuring out exactly how to make money off it. Right now I pay the twenty bucks a month for the Plus version because I use it like a Ferengi uses a loophole. But make no mistake - there will be a cost. Don�t be surprised when the bill comes due in some new form. The price of knowledge is still the same as it was in Johnny's day: the right question, the right timing... and the right price.

LLAP/RR

* Not every family was lucky enough to have one of these. We did. My grandpa had an old New World Family Encyclopedia set from the 1950s, kind of like this one. I credit part of my nerdiness to this encyclopedia. I'd always leave one volume in the shi... I mean my "office" and by the time I was in high school I had finished the whole set.
Richard Rost OP  @Reply  
          
6 months ago

Michael Olgren  @Reply  
      
6 months ago
Love Police Squad. Can't wait for the new movie.

My experience with Google's search has been different. Google has gotten worse as they've tied the results to money. Companies that pay premium prices get their answers boosted to the top. I regular type in searches that yield no results, even after modifying word choice. Sometimes switching to a different search engine helps. Maybe I'll have to think about ChatGPT, although I am concerned its results are controlled as well.
Kevin Robertson  @Reply  
          
6 months ago
Thanks Michael

I didn't know there was a new movie. Just Googled it and Cody Rhodes is in it.
I will definitely be getting that when it is released (UK Release Date: 8 August)
Richard Rost OP  @Reply  
          
6 months ago
Michael yeah, whenever I search for something on Google, I always skip the sponsored results. I don't care- if they're paying for it, I just ignore it. I look for the first organic result. And I would say 9 times out of 10, that first organic result is a paid advertiser. So I've got to wonder if there's a little collusion going on there where Google will promote your sponsored rankings if you are a paid advertiser. But that never happened for me when I was paying for ads. But it's the same thing if I'm watching videos on TikTok or Facebook. As soon as I see sponsored on the bottom, I just skip it. I don't watch ads. I don't even watch ads on TV. I DVR everything and when an ad comes up, if I can't forward through it, then I'll just pull out my phone and twiddle for two minutes until the show comes back on. I refuse to watch advertising. The days of entertaining ads are mostly behind us. I didn't mind advertisements when it was interesting and fun, like some of the Super Bowl commercials this year were pretty good. But ads are just boring now, especially from pharmaceutical companies with their lame songs and dancing. Oh, I can't stand it!
Richard Rost OP  @Reply  
          
6 months ago
Kevin My name is Frank Drebin, and I have a particular set of skills... I will find you, and I will arrest you.
Jerry Fowler  @Reply  
       
6 months ago
I sure do remember the Encyclopedia sets. My mom went to the grocery store every week or month and would get the next one. I always thought our teacher knew that and the assignments were about the information in the one we didn't have yet. I just hated that.
Sami Shamma  @Reply  
             
6 months ago
Richard, I actually do the opposite. I click first on the sponsored link just to make them pay money and then ignore them and go to the unsponsored ones.
Matt Hall  @Reply  
          
6 months ago
Orneriness is a dying art.  Thanks for helping out, Sami.  :)
Richard Rost OP  @Reply  
          
6 months ago
Sami so you're the reason I would get hundreds of clicks and NO SALES! Damn you. :)
Richard Rost OP  @Reply  
          
6 months ago
But, like, seriously - when I was paying for Google advertising, I would literally get hundreds of clicks and no signups. I'm not even talking about sales. I'm talking about free signups. It was literally click here and then just give me your name and email address and you get a free class. That was it. I mean, at first I started trying to sell them stuff, but then when that wasn't working, I'm like, let me give them for free. Who clicks on stuff and then doesn't want the free stuff? I just didn't. I don't understand it. It's like I know from YouTube how many people view a video, how many, what percentage of those people will actually come through to my website? And then of those people, how much, what percentage will turn into paying customers? I've got those numbers, but I could not understand. How Google ads just produce nothing. I would make a penny for every dollar I spent, which is just not sustainable.
Thomas Gonder  @Reply  
      
6 months ago
Ah, the art of advertising.
Seventeen years of my life wasted in that nonsense. (At least I got legal and technical skills out of it.)
ROI?  Bahahahaha
The thing about free stuff? People have learned to expect what they pay for.  The trickery involved today is so complex, it frightens most off. We've shared about being burned in another thread.
Richard Rost OP  @Reply  
          
6 months ago
The hardest part is when I'm offering a free lesson or a free whole class, and people think, "There's gotta be a catch." There isn't a catch; I just want you to try the free one so that you like it and hopefully buy more. That's all. But I try to explain that in the advertising video too. I guess people are just like, "If it seems too good to be true, then it probably is." Gift horse - mouth - that whole thing.
Lisa Snider  @Reply  
       
6 months ago
And yet, look whose in the WH now.  People will believe anything they're told IF it comes from someone who tells them what they want to hear.  Sad, but true.
Richard Rost OP  @Reply  
          
6 months ago
I hear ya... we can talk politics a little in the Captain's Log, but let's not start picking on specific politicians... I try to keep it friendly in here. No picking on Tangerine Palpatine.

I kid... I kid....
Matt Hall  @Reply  
          
6 months ago
I understand what you are saying from the advertising companies' point of view.  

Google, for their part, mix the "advertisements" in with search results. I couldn't begin to count the number of advertisements that I have accidentally clicked while not shopping.  Google is selling these accidental clicks as genuine interest.

Once they have my email, many companies - even good companies - are abusive with their email practices.  I have an excellent company, that I have done business with, that still sends as many as 4 emails per day.  I would sometimes like to see what they have on special but I have to auto-filter all of their email to the trashcan, due to the volume.  

As a result, I seldom give out my email.  I also give fake email when email is required and I am unsure if I can trust their company.  This doesn't even address email as a vector for the scamming industry.  As Thomas implied, it's self defense.

P.S. I have never had an issue with Access Learning Zone.
Thomas Gonder  @Reply  
      
6 months ago
Lisa It's called confirmation bias. If it confirms what you already believe, then it must be true.
Richard Rost OP  @Reply  
          
6 months ago
Matt I know how annoying it is to get emails you don't want. I have an "inbox 2" and I filter everything that's not important so it automatically goes there. Maybe once a day (on the shitter, etc.) I'll scan down the titles for anything interesting. You can't unsubscribe from companies who don't honor your wishes. They don't care. Spam spam spam.

And yes, I take my mailing list VERY seriously. It's the life blood of every online business. I always honor unsubscribes and never spam.
Sam Domino  @Reply  
      
6 months ago
Thomas All (or at least 99.9999%) of humans are biased in some way.  Whether its confirmation bias, normalcy bias, etc., we are all biased!  Its a survival trait that we, as a species, haven't outgrown yet.  I hope we do before AI becomes sentient or we have first contact with aliens.
Thomas Gonder  @Reply  
      
6 months ago
Sam From my readings, and my own home-grown philosophy, I think bias is one form of unconscious evaluation. It serves us well, as scientists have determined the brain has a multitude of filters to subjugate some incoming stimuli and allow the important sensory perceptions to interrupt our conscious thought.

A monkey in a tree, not important. Some slightly off-color stripes moving in the tall grass? Better pay attention. I'm not sure we can or will outgrow basic instincts (the foundation of most bias) that are needed for survival or sanity (if we had to pay equal attention to all the stimuli we receive, we would quickly be overwhelmed).

Now, should we become educated in our biases and how some might be detrimental to our social and emotional wellbeing. Claro! (As they say here in Colombia.)
Richard Rost OP  @Reply  
          
6 months ago
Our brains aren't built to process everything around us equally. Evolution taught us to pay more attention to certain things, especially stuff that might be dangerous. A monkey in a tree? Not a big deal. But some weird stripes moving in the tall grass? Better take a second look. It's safer to jump at nothing than to ignore something that turns out to be a threat. Better to run than become dinner.

Even today, our brains are still tuned to work like that. We're wired to notice problems, threats, and negative stuff more than calm or harmless things. That bias helped us survive, and in some ways, it still does. If we gave every little piece of information the same level of attention, we'd be completely overwhelmed. So these instincts, these built-in biases, they're not just flaws. They're part of how we function. How we evolved.

That said, modern life has kind of messed with this system. Take medicine, for example. A few hundred years ago, a lot of kids didn't make it past infancy because of things we can easily treat now. While it's great that we're saving lives, it also means evolution isn't doing the same kind of filtering it used to. We're keeping everyone alive, which is the right thing to do, but it also means some traits that wouldn't have been passed down before are sticking around.

In a way, technology has short-circuited natural selection.

This thread is now CLOSED. If you wish to comment, start a NEW discussion in Captain's Log.
 

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