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Evergreen Content on Youtube
Kevin Yip 
      
6 days ago
A key to a YouTube's channel success is how much "evergreen" content it has -- content that doesn't date (very much or at all) and can be viewed after 1 year or 5-10+ years.  The more of such videos your channel has, the more views they continue to get, and the more passive income you continue to earn over the lifetime of such videos.

Sadly, tech-related videos generally have short shelf-life due to the ever-changing nature of tech.  But some tech subjects can be evergreen.  Historical topics can stay relevant well into the future because the past doesn't change.  Certain concepts don't change (that much) over time, such as the design principles of databases (indices, normalization, referential integrity, 1NF, 2NF, etc.).

All those news and current event channels date the fastest, for obvious reasons.  A typical news story may last a few days or weeks at most.

I watch a lot of movie-related channels, which can be evergreen if the creator inject as little "of-the-moment" info as possible.

Old SNL clips often date very easily, because their jokes are often topical -- and the news story that inspired them long forgotten.  For instance, the jokes about "Dan Quayle and potatoes" and Bill Clinton's "didn't inhale" comment were well-known at the time, but probably not so much to today's generations.
Richard Rost  @Reply  
           
6 days ago
Yeah, I understand what you mean. A lot of my top-performing videos are Microsoft Word, Excel, and, of course, Access topics that really haven't changed much in the past 20 years. The same things people need to learn how to do today are what they needed to learn 20 years ago.

Basic search phrases like "build a search form in Microsoft Access," "build a customer database," or even things like section breaks in Microsoft Word are always going to have an audience. One of my most popular videos is about section breaks, and it's from 2009. It still gets views regularly.

And yeah, I love those old Saturday Night Live clips too, but a lot of the jokes were so topical that they don't land unless you lived through the original news story. I watch some of the ones from the '80s now and think, "Okay.
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