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Ads in my Videos
By Richard Rost   Richard Rost on LinkedIn Email Richard Rost   8 months ago

What? There's Advertising in my Videos? Oh No!

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Hey everyone. I've received some comments about the advertising that I put in my videos, mostly from folks who haven't joined as members or bought any of my lessons. Some of you pointed out a video with more content in ads than in actual teaching – I hear you.

When I first started the TechHelp series, I churned out videos that were 20, 30, even 60 minutes long. For free. But, let's be honest, that kind of magic takes a whole day to produce, sometimes two, and there's only so much time in a day. I've got to focus on making lessons for my paying students and members too – they're the ones keeping the lights on here, and my puppies fed.

I love educating people by producing tons of free content for my YouTube channel. I mean, who wouldn't want to help others without asking for a dime? But, here's the catch – I need a few of you awesome viewers to jump on the membership bandwagon or grab some lessons to keep this starship flying. I wish I made enough from just YouTube advertisements so I wouldn't have to sell memberships and classes, but alas, I don't make stupid cat videos and I don't get millions of views. 90% of what I do is Microsoft Access and that's a small drop in the bucket compared to the ocean of online video views.

Every TechHelp video has a 6-minute outro, talking about all the cool member stuff and courses I offer. It's the same deal, whether it's a 5-minute quickie or a 60-minute deep dive. I know my regulars might know it by heart, but newbies need the scoop, right? It might be someone's first time watching one of my videos, so I don't want them to miss out on the good goods.

Lately, I've decided to keep TechHelp videos around 10 minutes. If it's a lengthy topic, I'll split it into bite-sized chunks, but yes, each will have that six-minute advertising end cap. If that's not your cup of tea, no hard feelings – the internet's a big place with lots of other cool stuff. Plenty of other videos to watch.

Wrapping up, I'd love to just make videos and chill, but bills are a thing, and ads help pay them. Without some of you turning into paying members, I'd be back to consulting full-time, and teaching would take a back seat. And then there would be zero TechHelp videos for you to watch.

So, that's the lowdown. If ads aren't your thing, I get it, but that's what pays the bills.

Until next time, live long and prosper.

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