That is an incorrect HTML coding rather than the fault of the single quote.  It's rare to see "regular" characters being coded like that nowadays, but they used to be in the early days of HTML.  Nowadays, it's mostly done for characters in unicode languages, mostly Asian languages.  If you view the source of such a webpage, you will see all the characters turned into HTML codes like & # 1234;.  But on this Chinese wiki page ( https://zh.wikipedia.org/wiki/Microsoft_Access ), even the source page is shown in the native Chinese characters, due to better language support in today's browsers.  In short, this error by Amazon should not happen at all in this day and age; it's embarrassing.

Indeed! Some web guy somewhere needs to get the axe. Lol

You notice that today's browsers don't even have the "change page encoding" option on the menu anymore.  It's still there, but hidden.  In the old days, the option was prominently on the menu because the user was expected to *manually* change the HTML encoding!  If the encoding was wrong, you would see a lot of funny characters or a lot of & # 1234, ...