Richard,

Being frustrated with the commercial CRMs offered by others, I've decided to develop a CRM for my insurance business and am very much looking forward to the release of your Insurance Agent Module. To that end, I wanted to share a perspective somewhat different from Eduardo Benaim on the "entity".

My primary focus is Medicare clients and most (but not all) of the eligible Medicare beneficiaries are age 65 or older. All Medicare beneficiaries are individuals. Couples can choose the same plans but differences between spouses in prescription costs and preferences for additional benefits (dental, vision, hearing, fitness, Part B rebates, etc.) often lead to different plans for each spouse.

More than half of those eligible for Medicare choose Medicare Advantage. Some Medicare Advantage clients/beneficiaries can change plans every quarter but most stay in the same plan for at least a year.

I'm at the front end of the Access learning curve and may come to realize that you've already have the following features available. The ability to schedule future contacts tied to aging-in (turning 65) is important. Related to that is a reminder tool for those that want to be contacted during the annual enrollment period in the fall of the year. Self-scheduling capability for clients is also helpful.

Bulk mail and email capabilities are important but I think I've seen that your templates already include these features.

Thanks for all your helpful content!!